Job Description, Skills, Salary, and Career Prospects for a Social Media Manager

These days, advertising in and of itself doesn’t seem to be enough. With everybody on social media networks, businesses have the potential to spread their word through social media. The social media manager describes a person who maximizes the company’s potential for revenue through social media.

There’s a lot to know about becoming a social media manager . It’s important to pay attention to whether the main tasks, hours, qualifications, required training, and essential skills are a fit. This is exactly what we’re going to explore in this article.

Social Media Manager Job Overview

Social media managers, distinct from advertising managers, are responsible for overseeing all aspects related to a business’s social media presence and reputation. The social media manager job description includes everything from advertisements that go on social media networks, to handling customers through the webpage or account on social media sites. A social media manager is solely in charge of representing the business he or she works for through social media websites. They will often collaborate with those in charge, and portray the company’s services on social media platforms.

Job Duties of a Social Media Manager

• Is in charge of customer support: Customers or clients will often contact companies through social media nowadays. It is the social media managers job to resolve these issues.
• Designs social media accounts: How the account looks directly affects the company it’s made for. It’s important for the webpage to portray everything the company does.
• Creates content for social media accounts: The company bio’s, About Us page, descriptive articles, and new releases or updates from the company are just some examples of what the social media manager is in charge of content wise.
• Manages success of the social media account: In a way, the social media manager analyzes the success of his own job by knowing what succeeds on the social media page or account he administers and what doesn’t.

Job Essential Skills

Computer and internet skills: Some skills included in the social media manager job description are fast typing and web navigation.

Customer service: Although social media managers may not come face to face with customers, they do handle customer complaints and customer interactions online.

Writing and Grammar: Writing and grammar are important when writing content such as bio or updates.

Statistics: When monitoring the success and revenue that the social media account brought in, statistics are a must.

Attentiveness: Attentiveness to the social media page is important. Moreover, if customers are neglected or left waiting for an extended period, they might choose not to return or recommend your page to others.

Becoming a Social Media Manager

Being a social media manager isn’t easy. In fact, it requires a lot of effort. However, there are no across the board requirements, certifications, or licenses in the social media manager job description. For instance, a small town business isn’t going to ask for a Master’s in marketing and 3 years of experience, but big companies such as Walmart or Wendy’s might.

Training and Qualification

Although there are no set in stone requirements in the social media manager job description, there are ways to get ahead in this profession, especially if you want it to become your career. The bigger the company you work for, the more experience, training, and possible certifications they’ll require. However, certification can be obtained for this profession. Some certifications can be obtained by proving your knowledge, while others require you to go to class.

For a less specific type of training/degree, also some places will require some sort of degree in marketing. The more training you have, the more likely you are to get hired. Job prospects in this field grow the more years of experience you have under your belt. Social media is still fairly new if you look at marketing as a whole. The younger generation knows all about social media. Even though technically, they have experience with it, they’re not professionally trained. However, because social media is so popular, it’s a good idea to make yourself stand out with certifications and training.

Work Experience

There’s a huge difference between experience and work experience. Some people have experience with social media, but no work experience with it. Internships and marketing studies are great ways to accumulate some  work experience in social media management. It’s possible to get a job in this field with no work experience, but if there’s somebody who does have work experience, they’ll be chosen before an individual with just personal experience.

Salary

The average base salary for a Social Media Manager can vary based on factors such as geographical location, industry, company size, and individual experience. Social Media Manager hourly average base salary is $21.83 and yearly salary is $58,118. Typically, these professionals earn a competitive salary that reflects their role in shaping and maintaining a company’s online presence.

An average base salary for a Social Media Manager is a good indicator of the role’s value in the digital marketing and communications sector. This salary can increase with experience, especially for those who demonstrate expertise in strategic planning, content creation, and audience engagement across various platforms. The role’s importance in building brand awareness and customer engagement in the digital age often translates into a rewarding compensation package.

Working Hours

A social media manager could get customer complaints at any point. It would be easy to fill up a 40 hour week with the right attentiveness to the social media account. Moreover, working overtime would be a possibility at any point. The number of hours worked depends on how thorough you want to be. Researching, writing, engaging with customers or clients, updating, and strategy planning are just a few things that social media managers will have to do with their time. The updating and research are usually scheduling activities, while conversations and customer complaints are usually spontaneous.

Career Prospects and Advancement Opportunities

Social media is a fairly new aspect of marketing, and with how much people are using it nowadays, it’s most likely going to remain a steady job. The average wage of a social media manager is around $60.000 a year. This wage ranges from $30.000 to $70.000. The more experience and certification you get, the more you’ll make, and the more steady of a job you’ll be able to get. The social media job description includes constant attention to new methods and practices.

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Conclusion

Social media management is an amazing idea for the internet savvy, and for people who are looking to represent a company they can take pride in. The social media management job description requires little training, and you can always get certified for an increased job outlook. It’s a field with endless possibilities and much to learn.

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