This article will detail the brand manager job description, role, required qualifications, average salary, job duties, and working hours.
Brand management is the perfect job for those who are passionate about marketing and advertisement. Brand managers oversee marketing teams and strategize the most efficient way to promote a certain product or person. They are responsible for managing their clients’ image.
Job Overview: What Does a Brand Manager Do?
Brand managers are a crucial member of marketing teams. They manage the image of a product or person with the goal of promoting that image within a relevant marketplace. They may accomplish this using a variety of strategies.
Brand managers make an average of $68,353 a year, depending on their experience level and the specific company they work for. Though this job requires some overtime and travel, it’s a stable and rewarding job with relatively regular hours. Becoming a brand manager may take some years of working your way up the ladder, but it does not require any specific degree.
The brand manager job description requires leadership ability, creativity, and great research skills. Below, we’ll go over the pathway to becoming a brand manager in detail.
Brand Manager Job Duties
- Brainstorm and implement advertising strategies.
- Manage advertising and marketing budgets.
- Analyze the pricing structure of a brand’s product.
- Strategize promotional activities, both online and offline.
- Build relationships with various advertising venues, such as social media influencers.
- Research the client’s niche marketplace to figure out where that product or person can position themselves in order to succeed.
- Strengthen and broaden the client’s consumer base.
- Design online and print advertising concepts.
Brand Manager Job Essential Skills
Communication skills. Brand managers must be able to communicate effectively in writing as well as verbally.
Research skills. Brand managers must research their consumer base extremely thoroughly in order to appeal to that audience successfully.
Interpersonal skills. Since this is a management role, it requires successfully managing and communicating with various other members of the team. Being able to work as a leader while maintaining strong relationships is a must.
Creativity. This role requires much more than just sticking to a standard formula. Instead, coming up with new and unheard-of marketing ideas is crucial.
Storytelling abilities. Successfully promoting a brand requires coming up with a compelling story about that product or person to convey to the audience.
Analytical skills. This role involves forecasting future consumer trends and determining the various benefits and challenges of a particular pathway.
Finance/budget management. Brand managers must develop and maintain marketing and advertising budgets.
Becoming a Brand Manager
There is no single pathway to becoming a brand manager, but certain degrees and qualifications can definitely help. If you’re interested in this career and don’t have a related degree, aiming for an entry-level job or internship in marketing or publicity will help you gain the necessary experience to work your way up to brand management.
Below, you’ll find all the details about the different requirements for obtaining a brand manager position.
Qualifications and Training
Most brand management jobs require a bachelor’s degree, as well as some work experience. While a degree alone might not get you a job, it’s a useful stepping stone. A degree in public relations, communications, marketing, journalism, or business is a great way to get your foot into the door of the marketing world. However, a specific degree is not necessary to start working in this field.
There are other ways, aside from formal education, of gaining the necessary credentials for being a brand manager. Internships are one of the most helpful ways to get started, and in-house trainings and professional development courses are also available for those in entry-level marketing roles. There is no specific required training for this job, aside from work experience in the field.
Most brand manager positions require years of successful experience in the marketing field. Brand management is not an entry-level position, but a mid- to higher-level role that involves managing various other members of marketing teams. Thus, work experience is the most important criteria used to hire brand managers.
Usually, at least three years of experience in the field is required. Those who excel in junior marketing roles and take advantage of growth opportunities will likely find themselves eligible for brand manager positions.
Brand managers usually work for one specific business or corporation. They are responsible for a good portion of their client’s success or failure as a business, since they’re in charge of maintaining and expanding a customer base. Thus, this role involves a lot of responsibility and can often require working overtime to generate results.
Some brand managers work for advertising consultant companies, working with different clients on various projects, rather than just one.
In either setting, much of this work takes place in an office, but it also involves frequent travel for various meetings and client events. Most brand managers work typical 9 to 5 hours, with occasional required overtime.
Job Outlook & Advancement Opportunities
Brand management can be a stable and lucrative career. Most brand managers make about $68,353 a year. Some other perks of being a brand manager include sponsored travel and corporate discounts. Earning a higher income is possible by demonstrating a high proficiency in this role, as well as working for a company that sells a more lucrative product.
Advancing in this field can mean working your way up to managing higher-profile brands. This will come with a higher income, as well as more perks and higher recognition. Alternatively, those with a lot of brand management experience may choose to start their own consulting companies.
With an ever-changing digital landscape, brand managers who are familiar with the latest marketing trends and avenues will continue to be in high demand. This field is expected to grow 9% from 2014 to 2024, which is faster than average.
Managing a brand isn’t easy, but it can be highly rewarding for those who have a knack for customer appeal. As long as there are companies who need to make a profit, the brand manager job description will remain accurate. This is, therefore, a great career to invest in. Getting your feet wet in this field by starting a related college degree or internship is the perfect way to see if this is the career for you.