Generally, people with the copywriter job description and salary are hired to produce fresh and creative content. This content is usually in written form, and is joined by some form of visual content or another. The visual content usually takes the shape of pictures, videos, flyers, and other such eye-drawing pieces of graphic design.
Depending on the copywriter job description, people in the occupation usually handle any of a number of tasks and responsibilities. Naturally, someone with the advertising copywriter job description will have to handle different duties than someone with the marketing copywriter job description. For example, the article you’re reading right now was produced by a person with the SEO copywriter job description.
People who currently have the job description of a copywriter on their resume can work for agencies or companies. They can even freelance if they so desire, as the rate of employment for the profession is quite high. Most individuals with the position are hired for their skills at creating compelling content with the ability to draw in readers.
Copywriter Job Description Overview
According to payscale.com, the average United States copywriter brings in an average of $46,000 a year. That is higher than the minimum wage, and it usually gets even higher. With bonuses and profit sharing, the salary for the copywriter job description can get as high as $71,000 per year. But what does the job entail?
Well, it all depends on the type of copywriter. Other than producing daily, original content, there are few things in common across the different copywriter job descriptions. Most people in the occupation report high levels of job satisfaction. Women seem to have a higher prevalence across the field than men. So, let’s see what the copywriter job description is all about.
Copywriter Job Description Responsibilities
As mentioned, the copywriter job description varies greatly from one position to another. Even the senior copywriter job description is far different than the junior copywriter job description. So, we have compiled a list of the responsibilities and duties most frequently encountered on the job.
These span multiple occupations. Therefore, not all positions will have to deal with all of the responsibilities listed below. Most, however, are available across all industries and positions. The duties most often met by people with the copywriter job description are as follows:
- Writing original content for customers;
- Generating text for ads, radio, brochures, websites, and other such mediums;
- Researching the subject before writing about it;
- Determining the appeal of products;
- Presenting that appeal to the public;
- Developing new and unique, as well as very appealing content;
- Working with account executives;
- Determining budgets and project needs;
- Creating ideas with the help of an art director;
- Updating all sorts of digital media with prompt and suitable content;
- Performing and teaching search engine optimization techniques;
- Overseeing projects from beginning to end;
- Revising, editing, and proofreading content;
- Keeping in touch with clients;
- Following their directions and desires;
- Responding to feedback promptly and formally;
- Finishing projects under tight deadlines;
- Monitoring and changing projects and content to increase effectiveness and profitability;
- Checking content for grammar and spelling errors;
- Researching competitors;
- Keeping ahead of market and pop culture trends;
- Casting actors and models to appear in ads and commercials.
The copywriter job description involves a constant creative process. So, of course, the job isn’t for everybody. One might feel intimidated at the thought of having to generate content on an almost daily basis. In that case, the occupation might not be for them. To others, meanwhile, it may sound very appealing.
Other than a willingness to write and to publish content, the copywriter job description does require a number of skills and qualities. Without these, the potential copywriter wouldn’t be very good at their job. A perseverant and ambitious enough person could even shine at their job despite lacking many of the require qualities.
Some of the skills and abilities most frequently needed for the position are the following:
- Having a native language level;
- Being a master of spelling and grammar;
- Being able to write while following certain guidelines;
- Understanding different language and writing styles;
- Applying the correct language style to different target audiences;
- Being able to produce clear and concise content;
- Being highly proficient at oral and written communication;
- Having exceptional communicational and interpersonal skills;
- Being a very good team player;
- Having a very high stress tolerance;
- Being able to work efficiently under multiple deadlines, constraints, and under pressure;
- Having a very organized nature;
- Being highly creative and imaginative;
- Managing workloads efficiently;
- Being an adept of self-motivation;
- Paying great attention to detail;
- Being able to take both positive and negative feedback in an objective manner;
- Being willing to change in accordance with the feedback;
- Working within strict budget and time limitations;
- Having great project management skills;
- Possessing superior people skills;
- Proving good leadership skills;
- Showing high amounts of creativity, logic, and imagination;
- A certain amount of open-mindedness and flexibility;
- Decent IT and technical skills.
Qualifications and Training
While a degree is highly recommended, and even encouraged, it is not mandatory for the copywriter job description. Certain qualifications can also increase one’s chances of being hired for the position. Some of the most frequently encountered qualifications and degrees are in English, journalism, advertising, public relations, and media studies or communication.
As for the training which comes with the copywriter job description, it is rarely a formal affair. Most copywriters only receive in-house training or guidance from their older colleagues. They learn how to do their job in about two weeks, after which they start producing content on their own. It is often encouraged for new hires to attend seminars and other external courses.
The most important part of the hiring process is the aspiring copywriter’s portfolio. A good enough portfolio could instantly get someone the much-desired copywriter job description. A portfolio must showcase the writer’s range of content, as well as to prove their creative and writing skills to the employer.
When it comes to the copywriter job description, experience is far more important than education. Fortunately, even pro bono projects count as experience as long as they are included in one’s portfolio.
According to payscale.com, experience is a very important factor when comes to the copywriter salary. Over the course of a career longer than twenty years, the wage of a copywriter can grow by as much as $20,000. And that is without taking into account bonuses, overtimes, profit sharing, or any such extra sources of income.
Copywriter Career Prospects
Interestingly, the rate of employment for individuals with the copywriter job description is not very optimistic. In fact, bls.gov estimated it to go up 7% by 2020. That is one unit slower than the average for all occupations in the United States. However, that might not be as bad as it sounds.
While the competition for the occupation is quite fierce, there are plenty of job opportunities. This is because many choose the field without knowing what they are getting into. So, realizing that they can’t handle their day-to-day tasks, they quit weeks after being hired. This causes a nigh-constant rate of vacancy for the copywriter job description.
Copywriters perform one of the sought-after jobs out there. The low educational requirements, decent salary, and creative nature of the copywriter job description are huge attractions. However, the high competition and stress levels may turn some away from the position.