Within the creative director job description lie elements of being an artist, manager, marketer and facilitator of public sentiment. Creative directors serve employers and clients who seek to persuade customers to buy products and services or voters to choose them or their candidates.
The below creative job description describes the duties, skills, education and also the training needed to help end-users of presentations influence customers, voters or other decision makers. Additionally, it is worth noting that many responsibilities must be performed under often short and strict deadlines.
Job Overview: What Does a Creative Director Do?
Creative directors must exhibit the ability to grasp the needs of clients and oversee a production that meets those needs. As a result, the creative director job description includes, in addition to being creative, duties and skills that involve listening, managing team members and time and evaluating projects as they proceed.
Creative Director Job Duties
- Meet with clients or other end-users to learn the message or concept being presented.
- Devise the manner of presenting the message, idea or concept.
- Decide which graphics, text, sound, color, style and other design elements to choose for the presentation.
- Develop a layout or framework for the creation.
- Consult with, instruct and assign tasks to the design or creative team.
- Review and approve, reject or suggest changes to the project elements, including art, video, test, photography and sound.
- Periodically, meet or speak with client or end-user to ensure alignment with concept and goals.
- Present final product to end-user for approval.
- Create or follow a given budget for the design project.
Creative Director Job Essential Skills
Creativity. To convey a client’s message, the creative director must suggest innovative elements or styles. Similarly, the ideas must incorporate designs, colors, sounds, words and action appropriate for the message or client.
Management and Leadership. The creative director job description includes supervising a team of artistic and technical actors. Management undoubtedly involves delegating tasks, scheduling work for the team and evaluating their work at various stages.
Time Management. Creative directors face constant deadlines imposed by clients and their needs. Moreover, multiple projects often run at a particular time. Time management involves scheduling and anticipating when projects may arise.
Communication. Clients and design team members convey needs, concerns and updates to creative directors. These professionals must listen attentively in order to guide projects to a successful completion. Communication skills also involve relaying instructions to team members and updates on progress to clients and end-users.
Becoming a Creative Director
Fulfilling the duties and skills entailed in the creative director job description requires education and work experience in many of the elements involved in creative presentations. At a minimum, candidates need a bachelor’s degree in art or a similar discipline. Creative directors generally gain the necessary experience through experience working in professions such as photography, graphic design and writing.
Qualifications and Training
Creative directors normally hold at least a bachelor’s degree. Majors include subjects such as graphic design, art, fine arts, and even marketing. However, to enhance prospects for more managerial roles, creative or art directors may pursue a master’s degree in fine arts.
With the role art and design play in advertising campaigns, prospective creative directors may need classes in psychology or sociology to understand human behavior and decision-making processes. Similarly, courses in political science may aid creative directors in understanding what issues, personal characteristics of candidates or other factors influence voter behavior.
The creative director job description usually requires prior work with common design elements. Employers seek candidates from the ranks of graphic designers, photographers, editors, fine artists and others who deal with design. Depending on the employer, creative directors need at least five years experience in these kinds of fields.
Building a portfolio can demonstrate the artistic and creative talents of the candidates. Applicants usually rely on their photographs, designs of items such as clothing, brochures and online pages; and writing samples. To enter the design or photography field, those who aspire to a career in art, design or creative work may offer their services during undergraduate or high school study for nonprofits or schools. Freelancers can build portfolios of design work or photographs.
Being a creative director is a full-time job. These professionals often work beyond normal office days and hours, especially to meet strict and quick-approaching deadlines. Clients often require presentations for seasonal or holiday shopping. Political candidates or their campaigns may want advertisements to counter messages by opponents or react to a news event or revelation about themselves or the opponents.
Creative directors often work for themselves. The U.S. Bureau of Labor Statistics reports that, in 2014, approximately one-half of art directors were self-employed. Advertising and public relations firms accounted for roughly 15 percent of art directors.
Job Outlook & Advancement Opportunities
The U.S. Bureau of Labor Statistics projects only 1,800 additional jobs, or a two percent increase, in art directors from 2014 to 2024. With the prevalence of laptops, tablets, smart phones and other digital devices, digital and web-based presentations will certainly dominate print media as the preferred platforms.
Companies, especially those with limited advertising resources, may turn to web developers who might work independently or in smaller groups than creative directors. Professionals who design websites may have the technical, artistic and creative skills to prepare presentations from content themselves. This factor may reduce to some extent the need for the management or oversight by creative or art directors of the presentation. In fact, where employers seek creative directors, candidates with a demonstrated ability to design digital and online work can gain a competitive advantage.
To conclude, creative directors may face challenges with job prospects. Online and digital presentations outpace print platforms as the delivery method of information and messages. As a result, those creative directors who can optimize the ability of the Internet to present advertisements or other creations with video, audio and high-end graphics will have competitive advantages.