Companies, non-profits, and government agencies employ various forms of media and events to inform and promote their brands, products, and services. The marketing coordinator job description explains the duties, skills, education and experience necessary for successful marketing and promotion programs.
Job Overview: What Does a Marketing Coordinator Do?
Within the marketing coordinator job description lies the ability to oversee multiple events and projects. Coordinators ensure the preparation of events or campaigns, including tasks such as design, staging, reserving space, having necessary supplies and other items, publicity and booking event participants. After the campaign or promotion, the marketing coordinator gathers and renders to management and others feedback and results.
Marketing Coordinator Job Duties
- Develop and coordinate presentations; advertisements for television, radio, online, social media, mail or other platforms; special events; and also, other marketing campaigns.
- Oversee planning and execution of marketing programs and campaigns.
- Manage or provide content for website or social media pages.
- Research and identify market segments and trends.
- Relay sales data, market trends, customer questions and comments and other information to sales staff.
- Serve as liaison between company or organization, vendors or purchasers, advertising agencies, and media outlets or applicable associations.
- Oversee the execution of special events and product demonstrations or sampling.
- Receive and communicate to organization or company feedback on events, samples or demonstrations.
Marketing Coordinator Job Essential Skills
Communication. Marketing coordinator job skills include public speaking and communication with people inside and outside the organization. The coordinator must deliver clear instructions to staff during campaigns or events and listen to feedback from third-parties such as vendors and customers.
Management. To ensure successful projects and events, marketing coordinators must exhibit skills in managing people and resources. Also, management includes delegating responsibilities, establishing timelines for completing tasks, answering questions of the staff and ensuring accomplishment of tasks.
Detail-Oriented. For campaigns, events and other marketing projects, the coordinator must attend to specifics. For instance, brochures, press releases, and other literature must have the correct spellings, accurately list the dates, time and location of events, and sufficiently describe the nature or purpose of events. Details also include ensuring that space is reserved and properly staged and prepared.
Interpersonal. Marketing coordinators interact with suppliers, vendors, customers, staff members, management, media members and the public. Also, interpersonal skills which include availability for comments and questions from these groups, and a courteous and professional attitude.
Computer. Skills with design, publishing and social media applications help marketing coordinators promote events, products, and companies.
Analytical. Finally, to have an effective marketing program, coordinators must be able to interpret the results of surveys of product samples, customer satisfaction, and other matters.
Becoming a Marketing Coordinator Professional
Marketing coordinators are usually college educated and gain experience in jobs related to marketing and promotions. Also, the marketing coordinator job description in many organizations may include a background in using computers or digital technology.
Qualifications and Training
Typically, marketing coordinators hold bachelor degrees in business administration or marketing. Other majors may include public relations and communications. However, for certain employers, a master’s degree may constitute a preference or prerequisite.
Internships offer students practical experience in marketing, promotions and public relations. Aspiring marketing coordinators might intern or work summer jobs with advertising agencies, sports teams, athletic departments or non-profit organizations such as community theaters, religious groups, charities, and hospitals.
For marketing coordinator positions, most employers seek candidates with experience in marketing, communications, event planning or coordination, advertising and public relations.
Therefore, in certain companies, the marketing coordinator job description includes prior work history in graphic design, web design or management and sales.
Marketing coordinators keep full-time hours and commonly can be expected to work beyond traditional office hours and weekdays. Their presence is required at events and promotions, many of which take place on weekends or evenings as well as during the day. So, depending on the employer, the marketing coordinator must be available for media interviews or broadcasts which might occur in early mornings or other parts of the day.
Overnight travel may also constitute part of the marketing coordinator job description. Also, companies rely on coordinators to establish their presence and products at fairs, trade shows, sporting events and other events.
Job Outlook & Advancement Opportunities
The U.S. Bureau of Labor Statistics projects a nine-percent climb in the employment of “Advertising, Promotions and Marketing Managers” through 2024.
Companies rely on marketing coordinators and similar professionals to increase exposure of their brand and offerings, especially on social media and online. Computers, tablets, smartphones and other devices allow platforms for companies and organizations to visually display their messages. Therefore, those with skills in internet and social media marketing can enhance their job prospects.
With the importance of marketing to generating sales and revenue, companies are less likely to downsize at the expense of marketing coordinators.
According to PayScale, marketing coordinators earn on average $41,087, with total pay ranging between $30,443 and $55,187 per year. Also, with experience and performance, those who fill these jobs can advance to marketing directors or marketing managers.
Marketing coordinators oversee promotional events and campaigns. They must also employ their abilities to manage people and time, ensure details are covered and present messages and images to attract customers and patrons.
While the average pay for marketing coordinators stands at $41,087, experience and demonstrated quality of work can lead these professionals to positions such as marketing managers or directors that can offer higher pay.